In the ever-evolving landscape of commercial video production, a compelling story is no longer enough—where that story is told visually makes all the difference. Whether you’re capturing a high-energy product showcase, a cinematic brand story, or an emotionally resonant testimonial, the location sets the tone before a single word is spoken.
For decision-makers overseeing photography, marketing, or video production services, securing visually dynamic, logistically sound, and legally permitted locations can be one of the most challenging aspects of pre-production. That’s where creative location scouting strategies—paired with drone and ground videography—can give your project a distinct visual identity.
Below, we dive into creative, tactical, and sometimes underutilized approaches to finding shooting locations that elevate your brand’s visual storytelling.
1. Scout Outside the Algorithm
Google Maps, Instagram, and TikTok are popular first stops for scouting ideas—but that also means those locations are overused. Instead, dig deeper:
Use historical societies or archives for hidden gems like heritage buildings or preserved properties.
Check local film office databases, which often include a wide array of pre-approved sites for commercial filming.
Contact municipalities or business parks to gain access to underutilized but photogenic rooftops, parking structures, or industrial corridors.
2. Leverage Community Access Points
Libraries, churches, schools, and recreational centers often have surprisingly cinematic architecture and wide-open interiors. With the right framing and lighting, these spots can stand in for more expensive set builds.
Many of these locations are drone-friendly with proper coordination. Reach out in advance for written permissions and coordinate safe, compliant indoor drone flight paths where possible.
3. Reimagine the Familiar
Sometimes, the most ordinary places can deliver extraordinary visuals—if approached creatively.
A warehouse becomes an edgy interview setup with the right backlight and haze.
A pedestrian bridge turns into a dynamic backdrop with low-angle drone shots.
Empty office spaces can be styled to match a wide range of corporate aesthetics with strategic lighting and props.
The key lies in recognizing a location’s potential through the lens—not its curb appeal.
4. Pair Locations with Story Themes
Don’t just scout locations that look good—scout with intent. Align visual environments with narrative emotion. For example:
A concrete rooftop with skyline views enhances themes of innovation and elevation.
Lush parklands or conservatories pair well with eco-conscious branding.
Abandoned buildings or alleyways reinforce grit, endurance, or transformation.
This thematic alignment enhances message retention and improves brand association through subconscious visual cues.
5. Unlock Verticality with Drone Access
Drones can transform flat compositions into immersive 3D canvases. Look for:
Tiered architecture, like parking garages or multi-level decks.
Reflective surfaces, such as fountains, ponds, or glass façades, which add visual interest to flyovers.
Moving elements, like trains, boats, or traffic, that can create dynamic pacing in motion footage.
Creative drone applications allow us to see familiar locations from angles that feel fresh, cinematic, and elevated.
6. Prioritize Logistics and Legalities
Even the most breathtaking location loses its luster if it’s logistically unworkable or unpermitted. Always:
Assess sound interference, electric access, and crew parking.
Confirm UAS (unmanned aircraft systems) flight clearance in urban or controlled zones.
Acquire location agreements, and when necessary, insurance riders for private properties.
Working with an experienced location scout means these considerations are proactively addressed, saving time and risk during production.
7. Let AI Enhance Location Mockups
We now use Artificial Intelligence tools to create visual previews, mockups, and simulated lighting scenarios before even stepping on site. This allows clients to envision creative setups in context and sign off on location plans with confidence.
Trusted Scouting for Stunning Results
At St Louis Location Scout, we specialize in identifying, securing, and transforming unique locations into powerful production environments. Since 1982, we’ve served businesses, marketing firms, and creative agencies throughout the St. Louis region with full-service video and photography solutions.
Whether it’s a rooftop skyline shoot, a drone-powered flythrough of an industrial site, or an indoor interview setup that feels elevated and intimate, we bring the right equipment, people, and vision to every project. Our services include:
Licensed drone pilots for dynamic aerial footage—indoors and out
Private studio setups and custom interview environments
Full post-production and media repurposing for maximum value
AI-enhanced previsualization for client confidence
Logistical coordination, permits, and location agreements
Expert camera and sound crews ready to adapt to any site
With an extensive location library and years of field-tested experience, St Louis Location Scout helps you tell your story in the perfect setting—with zero compromise on creativity or compliance.
Let us find the location that turns your next production from good to unforgettable.
Ready to scout smarter? Let’s start the conversation.
Mike Haller
4501 Mattis Road
St. Louis, MO 63128
stlouislocations@gmail.com
Studio 314-892-1233
Cell 314-913-5626