As seasoned visual storytellers at St Louis Locations, we know that crafting a compelling marketing video goes far beyond writing a strong script or setting up the right camera angles. A powerful visual story depends heavily on the environment in which it unfolds. Location scouting isn’t about simply finding a visually appealing backdrop—it’s a strategic process that directly influences production efficiency, cost-effectiveness, and the overall quality of your final deliverable.
For decision-makers in photography, marketing, and video production, understanding what to look for when selecting locations is critical. The right scouting decisions elevate your production value while minimizing risks, delays, and unexpected costs. Below, we outline the key factors to consider when choosing the perfect location for your next marketing video.
1. Story Alignment and Brand Consistency
Every location you select should authentically reflect your brand identity and reinforce your video’s narrative. Ask yourself:
Does the aesthetic align with your brand’s tone, values, and audience expectations?
Does the environment naturally support the message you want to deliver?
Would this location still “read” your brand even on mute?
For example, a modern, glass-paneled office space may be ideal for a tech startup showcasing innovation, while a heritage brand might need a more classic or rustic setting to match its values. Always let your story dictate your location—not the other way around.
2. Practical Considerations: Logistics and Permitting
Beyond looks, a location’s practicality can make or break your production. A stunning space that’s impossible to work in will derail timelines and increase costs. Key considerations include:
Accessibility: Is there easy entry for your crew, talent, and equipment? Are there elevators, loading docks, or parking for production trucks?
Power Availability: Are there reliable circuits for lighting, cameras, and sound equipment? Lack of power planning leads to costly downtime.
Sound Control: Is the environment quiet enough for clean dialogue? Check for HVAC hum, street noise, construction, or nearby PA systems.
Space Planning: Does the layout accommodate cameras, lighting rigs, sound gear, and staging areas without feeling cramped?
Permits and Permissions: Some locations require municipal permits, COIs (Certificates of Insurance), or special filming approvals. Securing these in advance prevents unexpected shutdowns.
3. Visual Dynamics and Compositional Opportunities
A skilled videographer sees beyond the obvious backdrop. When scouting, evaluate:
Natural Light: Assess quality, direction, and consistency of light throughout your scheduled shoot. Consider whether you need diffusion, blackout options, or supplemental key lighting.
Depth and Separation: Look for areas that create visual interest without crowding your subject against the background.
Angles and Perspectives: Explore verticals, diagonals, elevated viewpoints, and movement corridors for dynamic storytelling.
Flexibility: Prioritize locations that allow quick scene changes or can be reconfigured for multiple looks without expensive resets.
4. Sound: The Silent Deal-Breaker
Even stunning visuals fail without clean audio. Always test for:
Ambient Noise: Evaluate traffic, HVAC systems, crowd chatter, and mechanical hums.
Reverb Control: Rooms with hard floors and glass walls often require additional sound blankets or portable dampening panels.
Isolation Zones: Quiet rooms for talent prep, voiceovers, and wardrobe staging improve efficiency and comfort.
5. Safety, Security, and Compliance
Your crew, talent, and equipment must be protected:
On-Site Hazards: Watch for uneven surfaces, narrow walkways, or blocked emergency exits.
Security: Confirm building access controls, secure storage for gear, and appropriate site escorts if needed.
Insurance: Most professional locations require a COI and a signed location agreement—plan ahead to avoid delays.
6. Cost-Effectiveness and Value
Locations can consume a significant portion of your budget. Factor in:
Rental fees and security deposits
Required permits and insurance
Extra utility costs for lighting or HVAC
After-hours access fees
Balance aesthetics with production efficiency. Sometimes a slightly less “perfect” location saves thousands without compromising brand impact.
7. Indoor & Outdoor Drone Opportunities
Drone cinematography elevates production value, but requires careful planning:
Indoor Flying: Small, cinewhoop-style drones capture dynamic office reveals and seamless transitions between rooms.
Permissions: Always secure property-owner consent and coordinate safe airspace within the location.
Continuity: Match drone color profiles and shutter speeds with ground-based footage for seamless edits.
8. Tech Scout Checklist (Don’t Arrive Without This)
Before finalizing a location, always conduct a tech scout:
Test light levels and color temperature with a meter or test clip.
Record short audio samples to catch ambient noise issues.
Map power circuits and label high-draw outlets.
Take photos of load-in paths, staging zones, and ceiling rigging options.
Verify access times, parking logistics, and security protocols.
9. Red Flags and Quick Fixes
Mixed lighting temperatures → Use gels or balance key lights for consistency.
Reflections on glass or polished tables → Adjust angles, use polarizers, or add diffusion.
No visual depth → Shoot diagonally into corners, add practical lights, or create separation with edge lighting.
Overcrowded set → Move staging zones off-camera and repurpose adjoining rooms.
Why Businesses Choose St Louis Locations
At St Louis Locations, we understand that successful productions depend on seamless integration of creative vision and logistical expertise. Since 1982, we’ve partnered with businesses, marketing firms, and creative agencies throughout the St. Louis area, helping them plan, scout, and execute marketing videos that deliver measurable impact.
We are a full-service professional commercial photography and video production company, providing:
Studio & Location Services: Full-service video and photography, editing, post-production, and licensed drone pilots (including specialized indoor drone operations).
Custom Productions: Tailored solutions for diverse media deliverables—broadcast, social, corporate, and trade shows.
Content Repurposing: Maximize ROI by adapting your photography and video branding across multiple platforms.
Technical Expertise: Proficiency in all file types, formats, and editing workflows using industry-leading software and AI-powered enhancements.
Studio Advantages: A private studio with professional lighting setups, modular staging, and space for props and set builds.
Complete Production Support: From custom interview studio setups to sound engineering, camera operation, and equipment sourcing, we manage every detail.
By combining strategic location scouting with cutting-edge production capabilities, we ensure your marketing video looks exceptional, performs effectively, and is delivered on time and on budget.
Haller Concepts, Inc.
Mike Haller
4501 Mattis Road
St. Louis, MO 63128
stlouislocations@gmail.com
Cell 314-913-5626