Video Services | Interviews & B-Roll

The Benefits of Incorporating Video Interviews and B-Roll into Your Content.

Searching for ways to make great content? Video Interviews and B-Roll can assist in capturing your viewers’ attention.

Find out how these approaches can improve your content. They can hold your audience’s interest and even boost conversions.


Writing awesome content is a great way to boost your outreach and marketing. Whether it’s for increasing brand recognition, giving executives a thought leadership platform or deepening customer relationships, a good content strategy is essential.

But nowadays, just writing blog posts won’t be enough. To make your content really stand out – and create strong engagement – think about using video interviews and B-roll. Going beyond the written word adds a personal touch that can really make a difference when connecting with an audience.

Video draws on our visual sophistication as a society. And it helps you quickly build a connection with people on either side of the camera – something text can’t do. In this article, let’s explore the benefits of adding video interviews and B-roll to your content strategy.

What is Video Interviewing?

Video interviewing is a way to interview someone or a group from a remote distance. Zoom, Webex, and Microsoft Teams are popular video calling platforms which have made video interviews more popular. You don’t need to be in the same location for these interviews.

Videos provide better content with more details than an audio interview. You can record good quality videos from anywhere and make content that is more interesting than just plain text or audio.

In addition to the audio and video of the interview, you can also add b-roll footage. B-roll is extra material that adds more context. For example, footage of people working in their home office, or employees participating in virtual meetings. Interviews give viewers real quotes they can relate to, while b-roll helps show the points in more detail. This combination makes content more powerful and able to reach viewers.

What is B-Roll?

B-Roll is extra footage used to help the main video story. It’s usually used between shots of an interview. But, it can also be used for establishing shots, cutaways, or background footage. B-Roll helps people connect and gives visual interest.

B-Roll should have a purpose. It should tell its own story. In interviews, it can help support topics being discussed. For example, someone may describe working out but not have access to a gym. B-roll footage of someone working out can give an extra layer.

When using B-Roll, remember two main goals. It should contribute to the narrative. Also, it should help create an emotional connection. This makes stories more tangible and real. If you remember these two goals, audiences will connect with your content!

Benefits of Incorporating Video Interviews

Video interviews are a great way to communicate with viewers. It’s more engaging than text alone. Interviews give voice to topics and provide viewers with dynamic insights. Plus, they make content more informative, interactive and entertaining.

Interviews can be used in many ways. For example, a website homepage could have a new video. Interviews can also help people understand complex topics. You can also use them to let people interact with your brand and get accurate information.

Including b-roll is essential. It adds interest and helps tell the story. It can also make interviewees look more professional and competent. B-roll should be planned out before filming. This will make editing easier later.

By using good interviews and b-roll, you can see positive results. Think: increased engagement and becoming an expert in the topic discussed.

Benefits of Incorporating B-Roll

B-roll, also known as “spring roll” or “candid roll,” is a term in filmmaking for background footage. In marketing, it’s supplementary material showing ideas and stories. Content creators use it when swapping A-rollers isn’t possible. B-roll often has unique clips: people talking, product demos, and time lapse shots.

The benefits of B-roll are many. Firstly, it makes the video look polished and professional. Secondly, marketers can show visuals related to topics in the video. Thirdly, it gives an immersive experience with real people and activities. This creates an emotional connection with customers, increasing their engagement and loyalty. Lastly, B-roll increases production value without expensive resources.

Tips for Using Video Interviews and B-Roll

Video interviews and b-roll can seem daunting. To get the most bang for your buck, follow these pointers:

• Have a plan. Before you start filming, define what you want to achieve and what footage you need.

• Structure interviews. Prepare a script with open-ended questions, so your interviewee can elaborate on their answers.

• Take your time filming b-roll. Don’t rush it; capture useful shots instead of quick cuts between unrelated events.

• Keep an eye on post-production. Make sure no crucial info is missed. Check clips before they go online too – background noise can be a huge distraction.

Examples of Effective Video Interviews and B-Roll

Video interviews and B-Roll are great for making your content come alive. Video interviews allow you to have an interesting conversation with subjects and capture their reactions. B-Roll provides visuals to support your content and statements from others.

But, not all video interviews and B-Roll are the same. To make effective use of these techniques:

  • Pick a visually exciting setting.
  • Interview people who can add value to your story.
  • Decide if you need long clips or several shorter ones.
  • Give people time to get comfortable in front of the camera.
  • For B-Roll footage, focus on action shots related to the topic.
  • Make sure audio levels, sound quality, and white balance adjustments are good.

If you use these techniques thoughtfully, you can effectively communicate complex topics without just using words.


Get creative! Video interviews and b-roll can make content more compelling. For blog posts or using videos on social media, this will make the content dynamic and engaging. It’s a great way to upgrade from text, images and voiceovers, appealing to multiple senses. Plus, subtitles can help international viewers understand.

Experiment! Consider sound quality, lighting, interviewing and storytelling. With practice, you’ll recognize best ways to use video without detracting from the user experience. Decide which approach works best for your business and your target audience.