When planning a successful photo or video shoot, many variables come into play—creative vision, gear selection, crew coordination, and post-production logistics, to name a few. But one element that often gets overlooked by clients and even some creatives is the timing of the location scout. The time of day you choose to visit a site can drastically influence the outcome of your project, especially when working with natural light or planning indoor-outdoor transitions.
As experienced professionals at St Louis Locations, we know that optimal location scouting goes beyond GPS coordinates—it’s about understanding light, movement, atmosphere, and access. Let’s break down the best times of day to scout a location, depending on your production goals and creative needs.
1. Golden Hour: The Creative Favorite
The “golden hour” is that magic window just after sunrise and just before sunset. The sun is low in the sky, casting long, soft shadows and a warm, flattering glow. This is ideal for storytelling projects, interviews, lifestyle shoots, and any visual where mood, tone, and warmth are essential.
Best for:
Emotional or cinematic video content
Portrait and branding photography
Exterior interviews with a natural light look
Real estate and architectural features with golden highlights
Scout Tip: Visiting your location during golden hour reveals how shadows fall across the landscape or structures. It also helps identify lens flare issues, obstructive elements, and how reflective surfaces like glass or water interact with the light.
2. Midday: The Technical Time
While midday light (10 a.m.–2 p.m.) can be harsh and create unwanted shadows for talent, this time is incredibly useful for understanding a location’s peak brightness, foot traffic, and logistical realities.
Best for:
Scouting urban environments and public areas
Identifying power sources and equipment placement
Planning for diffusion needs or additional lighting gear
Assessing ambient noise, vehicle traffic, and pedestrian patterns
Scout Tip: If your shoot will happen during these hours, you’ll want to check for harsh shadows on faces, glare on surfaces, or reflective challenges that might require bounce cards, flags, or softboxes to manage.
3. Evening and Night: For Dramatic Visuals
If your project involves night scenes, LED signage, city lights, or a creative atmosphere that depends on darkness, scouting after sunset is essential. This is the time to evaluate existing lighting, understand safety concerns, and determine generator or battery pack requirements.
Best for:
Promotional nightlife content
Events or outdoor shoots with controlled lighting
Visuals requiring dramatic contrast or color lighting
Scout Tip: Pay attention to how artificial lighting interacts with your camera gear and color settings. Determine if nearby lighting fixtures (street lamps, parking lot lights, etc.) contribute to or detract from your scene.
4. Early Morning: For Quiet Access and Crisp Light
Sunrise isn’t just for beautiful imagery—it’s ideal for accessing busy locations before the crowds. Locations like parks, office buildings, or industrial facilities are often more available or visually quiet during early hours.
Best for:
Projects requiring clean, empty backgrounds
Establishing shots in urban or high-traffic environments
Drone flights in still, low-wind conditions
Scout Tip: Morning scouting helps identify dew, fog, or ambient sound differences that could affect sound quality and overall production efficiency. It’s also perfect for testing drone flights in wind-free airspace.
5. Why Scouting at Multiple Times Is Ideal
One of the most important strategies in professional media production is scouting a location at the same time of day you’ll be shooting. But in many cases, especially when working on tight timelines or variable lighting setups, it’s wise to scout the same location at more than one time of day.
This allows you to:
Plan for contingencies due to weather changes
Choose backup scenes if lighting is too harsh
Coordinate lighting gear or schedule shifts accordingly
Partner with Experts Who Know the Territory
At St Louis Locations, we’ve been guiding businesses, marketing teams, and creative agencies through location production since 1982. Our decades of experience ensure that every aspect of your visual project is dialed in for success—including strategic, timed scouting.
We are a full-service professional commercial photography and video production company, offering:
Studio and location production with top-tier lighting setups
Drone services, including indoor drone flying capabilities
Custom interview studio builds, camera and sound operators
Post-production, editing, and AI-enhanced services
Support for all file types and media formats, including branded content that’s easy to repurpose across platforms
Our private studio is ideal for interviews and small sets, while our on-location services cover every production need—no matter the complexity or creative scope. Whether you need a tranquil sunrise shoot or a complex indoor drone scene, we provide the right gear, crew, and strategy to make your vision a reality.
St Louis Locations is more than a location scouting service—we’re your creative production partner.
Mike Haller
4501 Mattis Road
St. Louis, MO 63128
stlouislocations@gmail.com
Studio 314-892-1233
Cell 314-913-5626