healthcare photographers

Checklist for Finding Ideal Locations for Your Marketing Videos

When planning a marketing video, the location plays a crucial role in the production’s overall effectiveness. Whether you’re shooting a corporate video, testimonial, or branded content, the right location sets the tone and elevates the quality of your visual storytelling. Deciding on the ideal location requires careful consideration of various factors that contribute to the message you wish to convey.

In this blog post, we’ll break down a checklist to help you find the perfect location for your next marketing video.

1. Identify the Purpose of Your Video
Before selecting a location, understand the objective of the video. Are you showcasing a product or service? Or are you telling a customer success story or building a company’s brand? Knowing the purpose of your video will help you select a location that complements the message.

For instance:

A product demo might require a clean, professional, and neutral environment.
A customer testimonial may benefit from a location that feels warm and personal.
An action-packed company profile may need an industrial setting to showcase the dynamic work environment.
2. Consider the Space’s Accessibility
Location accessibility is often overlooked but is crucial for smooth production. Ensure that the location is easy to access for your crew, talent, and equipment. Consider parking, loading zones for equipment, and any permits or permissions needed for filming.

It’s also worth checking for proximity to important amenities like catering or restrooms, especially for longer shoots.

3. Natural Light and Artificial Lighting Opportunities
Lighting can make or break your video. Depending on the mood you want to create, you might prefer natural light, or you may need to rely on studio lighting. When scouting locations, pay attention to the amount of natural light available and how it interacts with the space.

Additionally, assess if the location has sufficient space for your lighting setup and if it allows flexibility in adjusting lighting conditions. At St Louis Locations, we offer a private studio that’s designed to cater to a variety of lighting needs. We’ve also got the expertise to customize lighting setups for small productions and interview settings.

4. Background Noise and Acoustic Considerations
Consider the acoustics of your location. Unwanted background noise can be a major distraction and compromise your audio quality. Whether you’re shooting in a busy city environment or an industrial site, be mindful of potential noise issues. Test the sound before committing to the location to ensure the acoustics suit your production’s needs.

If you need a soundproof environment, St Louis Locations offers a custom-built studio where we have full control over noise and acoustics, providing an ideal space for video production.

5. Aesthetic and Brand Fit
Your location should reflect your brand’s identity and values. Whether you’re showcasing a modern, clean space or a more industrial environment, make sure it aligns with the look and feel of your brand.

Take into account:

The color palette of the space.
The presence of any distracting elements.
How the surroundings will enhance your visual style.
St Louis Locations specializes in customizing spaces to match your brand’s visual identity. Whether you need a high-end corporate look or a rustic, natural setting, we’ve got you covered.

6. Flexibility and Space for Custom Setups
Many corporate video productions, especially those involving interviews or dynamic product shots, require custom setups. Look for locations that offer flexibility in adjusting the space according to your needs. Can you bring in props, additional lighting, or modify the background to match your vision?

Our private studio at St Louis Locations offers the space and flexibility to design custom setups, perfect for small productions or interviews. We can incorporate props to round out your set, allowing your creative vision to come to life.

7. Indoor Drone Capabilities
Sometimes, the perfect shot requires a drone. Flying drones indoors requires specialized equipment and experience. Make sure the location allows for drone operations and offers enough space for safe flying. At St Louis Locations, we have the unique capability to fly specialized drones indoors, allowing for stunning aerial shots even in confined spaces.

8. Cost and Budget
Don’t forget to factor in the cost of your location. The more complex the setup, the higher the cost might be. Be sure to take into account the location rental fee, any permits required, and the cost of transportation for crew and equipment.

At St Louis Locations, we provide full-service video and photography production, handling all aspects of the process, including location scouting, permits, and more. We can work with you to find a location that fits within your budget while still achieving the desired production value.

Why Choose St Louis Locations for Your Video Production Needs?
As a full-service professional commercial photography and video production company, St Louis Locations has been providing exceptional location services since 1982. Our experienced crew is well-versed in all aspects of video production, from scouting locations to repurposing photography and video content for greater branding traction.

We offer:

Full-service studio and location video and photography.
Professional editing, post-production, and licensed drone pilots.
Customizable solutions for diverse media requirements.
Expertise in all file types, media styles, and software.
Whether you need a private interview setup, sound and camera operators, or specialized equipment, we’ve got everything to make your next video production perfect. Our private studio is designed for a range of productions, from small interviews to larger corporate shoots, and we have the ability to fly drones indoors for unique perspectives.

Let St Louis Locations help you find the ideal location and deliver a seamless, successful video production. Contact us today to get started!

Mike Haller
4501 Mattis Road
St. Louis, MO 63128
stlouislocations@gmail.com
Studio 314-892-1233
Cell 314-913-5626

Capture Every Moment: A Guide to Event Photography and Videography

In the realm of business and organizational communications, the significance of high-quality photography and videography cannot be overstated. Capturing moments at events—whether they are corporate functions, product launches, or community gatherings—can play a crucial role in storytelling, brand building, and audience engagement. As decision-makers in photography and video production, understanding the nuances of event coverage will empower you to make informed choices that elevate your brand’s visual narrative.

The Importance of Event Photography and Videography
Event photography and videography serve as powerful tools for documentation and promotion. They encapsulate the atmosphere, emotions, and interactions of your events, creating a visual archive that can be utilized across various platforms.

High-quality visuals are essential for:

Brand Visibility: Engaging images and videos enhance your brand’s presence on social media, websites, and marketing materials, increasing reach and engagement.

Audience Connection: Authentic visuals foster a sense of connection with your audience. They showcase the human side of your brand, promoting relatability and trust.

Event Promotion: Well-captured moments can be repurposed for future marketing campaigns, showcasing the success of past events and encouraging attendance at future gatherings.

Internal Communications: For corporate events, capturing key moments can be invaluable for internal newsletters and reports, fostering a sense of community and pride among employees.

Preparing for Event Coverage
Successful event photography and videography begin with thorough preparation. Here are some key steps to consider:

1. Define Your Objectives
Identify the purpose of the event and the specific moments you want to capture. Are you highlighting a product launch? Focusing on networking opportunities? Understanding your goals will guide your coverage approach.

2. Select the Right Team
Partnering with a skilled photography and videography team is crucial. Look for professionals who understand your vision and can adapt to the event’s dynamics. An experienced team will be able to capture moments discreetly and creatively.

3. Scout the Location
Conducting a location scout is essential for understanding the venue’s layout, lighting conditions, and potential backdrops for your shots. This step allows you to identify the best angles and plan for any challenges, such as lighting inconsistencies or crowded spaces.

4. Equipment Considerations
Ensure your team is equipped with the right gear for the event. High-quality cameras, lenses, drones for aerial shots, and proper lighting setups are essential for capturing every detail effectively. It’s also important to have backup equipment ready in case of technical issues.

Capturing the Event
During the event, flexibility and creativity are key. Here are some strategies for capturing memorable moments:

1. Candid Shots
Candid photography captures authentic emotions and interactions. Encourage your team to mingle with guests and capture unposed moments that reflect the event’s atmosphere.

2. Key Moments
Identify key moments in the event—such as speeches, awards, or special announcements—and ensure they are well-documented. These moments often hold the most significance and can be used in future marketing efforts.

3. Various Angles and Perspectives
Utilize different angles and perspectives to create a dynamic visual narrative. This can include wide shots that capture the overall atmosphere and close-ups that focus on individual expressions and details.

4. Post-Event Editing
Post-production plays a vital role in enhancing the final product. Professional editing ensures that the imagery and video reflect your brand’s quality standards. This includes color correction, sound editing, and incorporating graphics or branding elements.

Repurposing Content for Branding
One of the key advantages of event photography and videography is the ability to repurpose content across multiple platforms. Here’s how you can maximize the impact of your visuals:

Social Media: Create engaging posts and stories using event highlights to drive engagement and visibility.
Marketing Materials: Use high-quality images in brochures, websites, and newsletters to enhance your brand presence.
Internal Communication: Share event highlights with employees to foster a sense of belonging and pride in the company culture.
Why Choose St Louis Location Scout
At St Louis Location Scout, we understand the importance of capturing every moment that matters to your business. As a full-service professional commercial photography and video production company, we have been serving the St. Louis area since 1982. Our extensive experience equips us with the skills and knowledge to deliver exceptional results tailored to your unique needs.

Our team utilizes cutting-edge equipment and creative expertise to ensure successful image acquisition. From full-service studio and location video and photography to editing, post-production, and licensed drone services, we provide comprehensive support for your productions. Our specialized drones can even fly indoors, allowing us to capture stunning aerial shots that set your content apart.

With a private studio lighting and visual setup, we are well-equipped for small productions and interview scenes, ensuring every detail is perfect. Our studio is spacious enough to incorporate props, rounding out your set for a professional look.

At St Louis Location Scout, we specialize in customizing productions for diverse media requirements, ensuring your visuals resonate with your audience. Let us help you repurpose your photography and video branding to gain more traction and maximize your impact.

In conclusion, investing in professional event photography and videography is a strategic decision that can significantly enhance your brand’s visibility and connection with your audience. With St Louis Location Scout by your side, you can be confident that every moment will be captured perfectly, helping to tell your brand’s story for years to come.

stlouislocations@gmail.com
Studio 314-892-1233
Cell 314-913-5626

Frequently asked questions of Location Scouting for a video production.

As a location scout for marketing video production, we encounter a variety of frequently asked questions. Here are some of the most common ones:

Availability and Scheduling:

Is the location available on the desired shoot dates?
Are there any restrictions on the time of day or duration we can use the location?

Cost and Permits:

What are the costs associated with using the location?
Are there any additional fees (cleaning, overtime, security)?
Do we need any permits to shoot here, and if so, how do we obtain them?


Access and Logistics:

How easy is it to access the location with our equipment?
Is there parking available for crew and talent?
Are there any loading docks or freight elevators if needed?

Technical Requirements:

Does the location have sufficient power outlets and capabilities?
What is the lighting situation like, both natural and artificial?
Are there any noise concerns or restrictions?

Facilities and Amenities:

Are there restrooms and dressing rooms available?
Is there a place for crew and talent to relax or eat during breaks?
Are there any catering facilities or nearby food options?

Aesthetics and Suitability:

Does the location fit the creative vision and aesthetic of the project?
Are there any customizable elements or restrictions on modifying the space?
Can we see photos or videos of previous shoots at this location?

Legal and Safety Considerations:

Are there any safety concerns or special requirements for the location?
What are the insurance requirements for shooting here?
Who is the point of contact in case of an emergency or issue?

Environmental and External Factors:

Are there any seasonal or weather-related considerations to keep in mind?
How busy is the location typically, and will there be foot traffic or interruptions?
Are there any nearby construction projects or events that could affect the shoot?

Backup Plans:

What are the contingency plans in case the location becomes unavailable?
Are there alternative locations that offer similar features?

Experience and References:

Have other production teams used this location before, and can we contact them for references?
Are there any testimonials or case studies from previous shoots?

These questions help ensure that the location is suitable for the production’s needs and that any potential issues are addressed beforehand.  We can help, give me a call.

Mike Haller
4501 Mattis Road
St. Louis, MO 63128
stlouislocations@gmail.com
Cell 314-913-5626