Live Streaming Like a Pro: Best Practices for Video Production Success

As a seasoned location scout, video producer, and photographer at St. Louis Location Scout, I’ve had the privilege of witnessing the transformative impact of live streaming on business endeavors. In this article, we’ll delve into the best practices for achieving video production success when it comes to live streaming.

Planning and Pre Production

Behind every successful live stream lies a well-thought-out plan. Start by defining your objectives for the live stream. Are you looking to educate, entertain, or inform your audience? Understanding your goals will guide the entire production process.

Once your goals are set, create a detailed script or outline for the live stream. This will ensure a smooth and coherent flow of content, reducing the chances of awkward pauses or confusion. Collaborate with your team to assign roles and responsibilities, including hosts, presenters, and technical support.


Choosing the Right Location

As experts in location scouting, we understand the pivotal role a setting plays in conveying your message. The right location can enhance the ambiance and captivate your audience. Consider factors such as the backdrop, lighting conditions, and acoustics. Whether you’re streaming from a picturesque outdoor setting, a dynamic urban environment, or a controlled indoor space, the location should align with your brand and content.

Camera and Equipment Setup

Investing in quality camera equipment is a non-negotiable aspect of professional live streaming. High-definition cameras, tripods, and stabilizers contribute to a polished and visually appealing presentation. Position your camera at eye level to establish a personal connection with your viewers. Test your equipment well in advance to troubleshoot any technical issues.

Lighting and Audio Considerations

Lighting can make or break your live stream’s visual quality. Natural light is an excellent option, but if indoors, opt for soft and diffused lighting sources to avoid harsh shadows. Additionally, prioritize audio clarity by using external microphones and minimizing background noise. A poor audio experience can lead to viewer disengagement, so invest in professional audio equipment.

Engaging Content Creation

Compelling content is at the heart of a successful live stream. Incorporate a mix of storytelling, visuals, and data to maintain audience interest. Integrate interactive elements such as polls, Q&A sessions, and live chats to encourage participation. A well-crafted narrative will keep viewers hooked from start to finish.

Interactive Audience Engagement

Engagement is a two-way street. Leverage the live nature of the stream to interact with your audience in real-time. Respond to comments, answer questions, and acknowledge viewers by name. This fosters a sense of community and builds a loyal following. Remember, the more engaged your audience is, the longer they’ll stay tuned in.

Post-Production and Optimization

Once the live stream concludes, the work is far from over. Save the recording for future use and consider repurposing it into bite-sized clips for social media or promotional purposes. Review viewer analytics to gain insights into viewer demographics, engagement rates, and drop-off points. Use this data to refine your future live streams and tailor your content to your audience’s preferences.

St. Louis Location Scout: Your Full-Service Production Partner

At St. Louis Location Scout, we take pride in being your trusted partner for all your business location production needs. With a solid foundation in location scouting, video production, and photography, we are equipped to handle the entire spectrum of multimedia creations. Based in St. Louis, we specialize in curating stunning visual backdrops and ensuring seamless video production experiences.

As professional video producers, St. Louis Location Scout has scouted and helped produce hundreds of video projects for all types of large and small businesses and organizations in the St. Louis region. Our expertise spans across industries, enabling us to deliver tailored solutions that align with your brand identity and communication objectives.

Whether you’re planning a live stream, a commercial shoot, or a corporate video, our team at St. Louis Location Scout is dedicated to turning your vision into reality. We bring a keen eye for detail, technical proficiency, and creative flair to every project we undertake. Let us be your partner in bringing your ideas to life and achieving video production success.

To embark on a journey of compelling visuals and captivating storytelling, get in touch with us today. Together, we’ll elevate your video production endeavors to new heights.

Cell 314-913-5626

The Pros and Cons of Hiring a Freelance vs. In-House Video Production Crew.

In today’s digital age, video has become an essential tool for businesses to effectively communicate their message and engage with their target audience. Whether it’s for marketing campaigns, brand promotions, or internal communications, high-quality videos can make a significant impact on your business’s success. When it comes to video production, one of the key decisions you’ll need to make is whether to hire a freelance video production crew or establish an in-house team. Both options have their advantages and disadvantages, and in this article, we’ll explore them in depth to help you make an informed decision.

Freelance Video Production Crew


  1. Cost-effectiveness: One of the most appealing aspects of hiring a freelance video production crew is the potential cost savings. Freelancers typically have lower overhead costs compared to an in-house team, allowing them to offer competitive rates for their services. This can be particularly beneficial for small businesses or organizations with limited budgets.
  2. Flexibility: Freelancers provide flexibility in terms of availability and scheduling. They can be hired on a project-by-project basis, allowing you to scale up or down as needed. This flexibility is particularly advantageous when you have sporadic or seasonal video production requirements.
  3. Specialized expertise: Freelancers often specialize in specific areas of video production, such as cinematography, editing, or motion graphics. Hiring freelancers with specialized skills can ensure that you have access to the best talent for each aspect of your video production process. This can result in higher-quality videos that effectively convey your message and resonate with your target audience.
  4. Fresh perspective: Freelancers bring a fresh perspective to your video projects. As outsiders, they can offer a new creative angle or innovative ideas that you may not have considered. Their diverse experiences working with different clients can bring a unique touch to your videos and help set you apart from your competitors.


  1. Limited availability: Freelancers often have multiple clients and projects, which means their availability may be limited or subject to change. If you have tight deadlines or require immediate revisions, coordinating with multiple freelancers can be challenging and time-consuming.
  2. Dependency on individual freelancers: When you hire freelancers, you’re relying on individual professionals rather than a cohesive team. This can be risky if a freelancer becomes unavailable or their work doesn’t meet your expectations. It’s important to thoroughly vet and communicate with freelancers to minimize potential issues.
  3. Lack of long-term commitment: Freelancers typically work on a project basis, which means they may not have a long-term commitment to your business. This lack of continuity can be a disadvantage if you’re looking for ongoing video production support or if you want to establish a consistent brand identity through your videos.

In-House Video Production Crew


  1. Dedicated team: Establishing an in-house video production crew gives you the advantage of having a dedicated team solely focused on your video production needs. They become intimately familiar with your brand, objectives, and vision, which can lead to better consistency and alignment in your videos.
  2. Immediate availability: With an in-house team, you have the advantage of immediate availability. You can directly communicate with your team, make real-time revisions, and ensure that your videos are produced within your desired timeline. This can be especially beneficial for time-sensitive projects or last-minute changes.
  3. Cohesive workflow: In-house teams work together regularly, fostering a cohesive workflow and efficient collaboration. They develop an understanding of each other’s strengths and weaknesses, allowing them to seamlessly integrate their skills and expertise to deliver high-quality videos consistently.
  4. Long-term investment: Building an in-house video production team allows you to make a long-term investment in your video production capabilities. By nurturing and developing your team’s skills, you create a valuable asset within your organization. They can adapt to your evolving video needs, maintain brand consistency, and contribute to your overall business growth.


  1. Higher costs: Hiring an in-house video production crew involves significant upfront and ongoing costs. You need to consider salaries, benefits, equipment, software, and training expenses. For small or medium-sized businesses with limited budgets, these costs can be prohibitive.
  2. Limited expertise: An in-house team may have limitations in terms of specialized expertise. While they may be skilled in certain areas of video production, they may lack the diversity of skills and perspectives that freelancers bring. This can limit your ability to explore new creative avenues or tackle complex projects that require specific expertise.
  3. Resource constraints: Building and maintaining an in-house team requires allocating resources, including time, effort, and management oversight. This can divert your attention from your core business activities and add additional responsibilities to your plate. It’s essential to assess whether you have the necessary resources to effectively manage and support an in-house team.

St. Louis Locations: Your Full-Service Video Production Partner

At St. Louis Locations, we understand the significance of video production in business branding and marketing. Our experienced team of video producers, commercial photographers, and location scouts are here to support your unique requirements and help you achieve your business goals.

Full-Service Video Production

Our full-service video production capabilities encompass every stage of the production process. From concept development and scriptwriting to filming, editing, and post-production, we have the expertise to bring your vision to life. Our team leverages the latest equipment and techniques to ensure the highest quality videos that captivate your audience and convey your brand’s message effectively.

Commercial Photography

In addition to video production, we offer professional commercial photography services. Whether you need product photography, corporate headshots, or lifestyle imagery for your marketing campaigns, our skilled photographers have an eye for capturing compelling visuals that showcase your brand in the best light.

Location Scouting

Finding the perfect location for your video or photoshoot is crucial for creating an immersive and visually appealing experience. Our experienced location scouts have an in-depth knowledge of St. Louis and can help you discover unique and captivating settings that align with your creative vision. We handle all the logistics, permits, and negotiations, ensuring a smooth and efficient process.

Business Branding and Employee Engagement

At St. Louis Locations, we recognize that your videos and visual content play a vital role in establishing and reinforcing your business branding. We work closely with you to understand your brand values, target audience, and marketing objectives. Our team integrates your brand elements seamlessly into the videos and photographs we create, ensuring a consistent and impactful representation of your brand.

Moreover, we believe in the power of employee engagement through video production. Whether it’s showcasing your company culture, conducting interviews with team members, or documenting special events, we can help you create videos that inspire and motivate your employees, fostering a sense of belonging and pride within your organization.

In conclusion, choosing between a freelance video production crew and an in-house team requires careful consideration of your specific needs, budget, and long-term objectives. Each option offers its own set of advantages and disadvantages. At St. Louis Locations, we provide full-service video production, commercial photography, and location scouting to cater to your unique requirements. Our experienced team is dedicated to delivering high-quality videos and visuals that elevate your brand and engage your target audience. Contact us today to discuss how we can help you achieve your business branding needs through our comprehensive services.